🇬🇧 South of England based
For the past few years I've been focused on the product side - improving conversion, reducing friction, and shipping experiments that move real metrics
I work best in small, fast-moving teams where I can own problems end to end
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I take a generalist approach, comfortably working across the full design spectrum - from research to final UI
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Use user conversations and research to uncover real problems and guide design decisions
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Value collaboration, clear communication and emotional intelligence
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I’m pragmatic and proactive. Comfortable working independently and known for being easy to collaborate with
Work
VBG. Web, Mobile
Turned a 160-page content archive into a conversion system - online ticket purchases increased ~50%
Duos AI. Mobile
Redesigned monetisation and feedback flows for an AI-powered interview prep app
EWC. Web, Mobile (0-1)
Built a full product ecosystem from scratch for a 1.4M social media audience - 3.1% conversion on first launch
Quay Arts. Web, Mobile
Redesigned the booking system for a local arts charity